Rising above a website or facebook page is the need for ministries to seriously think through their video presence online.
This is from Luke W’s blog:
As online video continues to grow, it’s interesting to see how people are consuming and accessing this medium.
- The average US Internet user watches 182 videos online in a month. (source).
- The duration of the average online video is 3.7 minutes. (source). This is up from 2 minutes 46 seconds in 2008 (source)
- The average video on YouTube (which serves 1 billion videos per day) will get 500 views over time. (source)
- 25% of those views will come in the first four days (source)
- By and large, only the first 30 to 60 seconds of an online video will be watched. (source)
- 45% of views come from direct navigation (search) and the other 55% of the time, people stumble across a video and “discover” it. (source)
These stats reveal a few takeaways for me:
Clearly the number of videos people are watching is growing, so producing a variety of videos will match the increasing demand for video related content.
Produce like a GANGSTA!
High quality videos are great but if people on average watch only 30-60 seconds then high production quality does not make a lot of sense and could be a poor use of resources (time, money, people).
Set Up a YouTube Channel NOW!
Don’t let your videos sit on individual’s YouTube accounts. Get a channel to bring all your videos to the same place. Create a couple playlists to organize your content.