As Twitter continues to grow into a powerful online influence platform it’s important to have a strategy in place for your ministry or non-profit.
This strategy includes breaks down the management of an account into four different parts:
- This is the who, what, where, when and why of your organization.
- This is where most organizations start and stop, which limits their potential for influencing their followers, and risks coming across as impersonal (spammy).
- These tweets should compromise no more than 1/3 of your total tweets per week/month.
- These tweets demonstrate your values, interests, and passions. They contrast well with the informational tweets and help establish a personality in your follower’s minds.
- Common influence tweets include: blog posts from other people/organizations, YouTube/Vimeo videos, photos (Flickr, Instagram, etc), music (Spotify, Rdio, Pandora), also “old” retweets from other like-minded influencers.
- These should comprise 1/3 of your total tweets per week/month.
- These are tweets that include @ replies, retweets, and mentioning other people/organizations. An @ reply is only seen by those that follow both you and the person that is being mentioned. A mention is using the @ reply anywhere but at the beginning of a tweet.
- There are old and new retweets. The old retweet is to manually type “RT” + the username of the person, then copy and paste their tweet into yours. In other people’s Twitter feed the tweet will come from you (your profile picture will be displayed).
- The new retweet is when you click on the retweet button from Twitter. In other people’s Twitter feed the tweet will come from the original person, with a note that acknowledges you retweeted it.
- Interactions should ideally comprise 1/3 of your weekly/monthly tweets.
- It’s helpful to be intentional about following new people, rather than rely on people finding and following you on their own.
- The easiest way to find followers is to search the accounts of organizations similar to yours either in mission or geography.
- Other ways to find followers: Twitter search, “Who to follow,” or go to the profile page of current followers and use “Similar to ________”
I suggest starting a Twitter account only when your organization can tweet at least once a day. I recommend having 90 days worth of tweets pre-written and scheduled (Hootsuite) before launching. It’s hard to keep up with Twitter on a day to day basis, so by having 90 in the queue to start it gives you a large enough start to keep the account active and vibrant long after the launch.