Develop a Donor-Centric Communication Strategy to Improve Your Grassroots Fundraising

Donor-centric communications have the opportunity to transform the relationships between a grass-roots fundraiser and a donor and lead to mutually beneficial outcomes.

This presentation was delivered to 175 of Cru’s (formerly Campus Crusade for Christ) fundraisers from California and Arizona during a regional training conference.

Developing a Donor Focused Communication Strategy by Brian Barela