“In the age of social networking, relevant engagement counts for everything.”-Brian Solis
Most ministries have an online presence, and are spending time each week maintaining it. Recent conversations with ministry leaders from around the US revealed that many are creating blogs and Twitter accounts to catch up or resuscitate an old website.
The missing piece for many ministry leaders and their ministries is focused content with a specific purpose in mind, for a specific group of people. Likes and comments are great, but are they coming from the people whom you want to influence?
Social media streams are full of irrelevant and distracting content. Ministries that create and use lists will learn valuable information about their audience and be able to craft a social media strategy that’s integrated and helpful to living out their mission.