The Digital Adoption Research Project was a six month intensive initiative sponsored by Cru’s Chief Executive officers. Tasked to develop a deep understanding of Cru’s user-base of 5,000 full-time employees and identify the primary roadblocks preventing digital media and tools from achieving maximum impact.
Brian collaborated with a cross-functional team working across multiple levels, functions, and regions of the organization. He developed and led a 1 hour presentation of key findings to Chief Executive officers. The report was socialized across Cru’s IT, Operations, Fundraising, and Communications departments, leading to increased collaboration among key internal stakeholders. These departments collectively had an operating budget of $58 million, and oversaw constituent engagement across the entire United States.