A Facebook Page used strategically and intentionally can be exponentially more effective than a traditional ministry website.
I hosted a quick webinar for some campus ministers on how using a Facebook Fan page dramatically improves both external and internal communication.
If you have yet to move to a Fan Page I would suggest doing so RIGHT NOW. Click here to go to Facebook’s Pages site to get started.
A couple great questions that were asked during the webinar that I wanted to answer here:
- If I have a group page and start a fan page, what do I do with my group page? Keep the group page, post a status update every couple weeks reminding people to go to your fan page to stay up to date. It’s to your advantage to have more than a one place on Facebook where new students can find out about you.
- If my ministry is large or has multiple campuses/sites do I create a fan page for each of them? I would create a new fan page if more than 1/3 of the regular updates do not apply to more than 2/3 of the fans. If fans regularly see information that is not relevant/useful/contextualized for them they often tune out the ENTIRE page.
If you’re reading this via email click here to see the slides in the orginal post.