Digital Disruption
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From Handles to Hashtags–Creating and Connecting With Customers

An interesting question to ask these days about your organization is “What’s the hashtag you are sharing with your customers?”

Comodo, a restaurant in NYC, now makes it easy for their customers to see their menu on Instagram:

“By introducing the hashtag “#ComodoMenu”, customers can upload pictures of their dishes. Others can access the menu by searching the hashtag, see what people post about the dishes, and decide what to order. Customers can also post their own thoughts and reviews of their meal in the photograph.”–source

To truly share the design and maintenance of their menu with their customers signals a new level trust and transparency that will become more common as organizations of all kinds move towards shared conversations and customer-driven communication strategies.


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