“Tonight I got more readers seeing the post as a tweet with the images associated with each other than I could hope with an actual post.”–source
I’ve noticed more and more people using images as the primary content piece for their online communications. Using photos to capture attention is the MOST effective content medium on Facebook. The author of the quote above is now using Twitter + Images instead of a Blog + Images to increase engagement.
Blogs are still critical online assets to develop and curate. Ultimately you have the most control over not only the content but the look and feel the blog. However most people are consuming online content through some sort of stream–whether it be on Facebook, Twitter, or a mobile app (such as Instagram or a RSS reader).
Capturing the attention of new people must be done through images and streams; transforming that attention to influence happens through a blog.
- Sharing a photo on Facebook or Twitter of myself at a conference
- A friend of mine likes or comments, or @ replies or RT’s the photo, pushing it out to their network of friends
- One of their friends who has been to that conference then adds me as a friend or follows me on Twitter–Attention
- The next time I share a blog post on Facebook or Twitter they click through and read the post–Influence
Do you have different tactics to attract attention and build engagement?