“We started looking at how people would understand the interactions if we changed the gestures. Certain gestures were preferable to others, because they were easier to understand, or because they were more effective in navigating the content. Our focus is not necessarily on the performance of the gestures, but more on the experience they provide …
How Does Facebook Mobile Make You Feel When You Use it? Read More »
A recent NY Times article described and reacted to Facebook Home: For example, for most people, the entire purpose of a Home screen is displaying app icons. But there are no icons on Facebook’s Home screens; Facebook thinks you’d rather use that space for reading Facebook updates. The only icon that appears is your own …
Social media is no longer restricted to an application. Facebook Home and Google Now demonstrate the socialization of information. Facebook Home “Puts Your Friends at the Heart of Your Phone” Google Now “Gets You Just the Right Information at the Right Time”
The emotional impact on your customers will be in direct proportion to the social impact of your purpose.”–Simon Mainwaring Social media that communicates the impact of the organization, generates interactions from customers, and allows customers to co-create products or services effectively utilizes the channels, applications, and platforms that have proliferated in recent years. The entire …
Using a Facebook Page to achieve your organization’s goals can prove extremely difficult. Deciding what to post on your page, understanding who is interacting with your updates, and choosing whether or not to spend money on advertising are common challenges. I believe Jeff Widman and his team at BrandGlue are experts at helping organizations optimize …
How to Engage Your Facebook Fans: A Case Study Presented by BrandGlue Read More »
Non-profits of the future will treat their donors and volunteers more like customers than vendors as they seek to accomplish their mission. Blackbaud’s Infographic on Online Influencers illustrates the Multichannel Consumer. They take it information from a variety of devices (phone, tablet, TV, laptop computer) and sources (Twitter, Facebook, LinkedIn, Blogs, YouTube, news websites, etc). …
Moving From Transactions to Interactions in Your Non-Profit Read More »
