All posts filed under: Interactions

How Does Facebook Mobile Make You Feel When You Use it?

“We started looking at how people would understand the interactions if we changed the gestures. Certain gestures were preferable to others, because they were easier to understand, or because they were more effective in navigating the content. Our focus is not necessarily on the performance of the gestures, but more on the experience they provide whether they’re clear or not–whether people felt comfortable using them, whether they conveyed the right action or whether they were associated to the right action, and whether words were used in general or not.”–via FastCo.Labs This insights reminds me that while individual features or services can be powerful, the total experience of all the pieces determines a lasting impression.  

Facebook Moves Beyond an App

A recent NY Times article described and reacted to Facebook Home: For example, for most people, the entire purpose of a Home screen is displaying app icons. But there are no icons on Facebook’s Home screens; Facebook thinks you’d rather use that space for reading Facebook updates. The only icon that appears is your own profile photo. You can drag it to the left to open the Facebook Messaging app, to the right to open the last open app — or upward to open a grid of app icons on a gray background. Ah, here are the apps. But it’s awfully sparse; where are the rest? In removing the app-launching function from the Home screen, Facebook has wound up having to reinvent the way you open programs on your phone, and the result feels like a hack. The evolution of Facebook from an application to an operating system mirrors the evolution happening in social or connected organizations. Progressive organizations make “social” part of every department while integrating as much data as possible from channels, apps, …

Social Media Builds Meaningful Relationships

The emotional impact on your customers will be in direct proportion to the social impact of your purpose.”–Simon Mainwaring Social media that communicates the impact of the organization, generates interactions from customers, and allows customers to co-create products or services effectively utilizes the channels, applications, and platforms that have proliferated in recent years. The entire slide deck from Simon Mainwaring on How To Use Social Technology to Powerfully Grow Your Reputation, Customer Community, and Profits is worth checking out too.

How to Engage Your Facebook Fans: A Case Study Presented by BrandGlue

Using a Facebook Page to achieve your organization’s goals can prove extremely difficult. Deciding what to post on your page, understanding who is interacting with your updates, and choosing whether or not to spend money on advertising are common challenges. I believe Jeff Widman and his team at BrandGlue are experts at helping organizations optimize their Facebook pages for maximum impact. They recently produced Navigating the Rapidly Changing Waters of Social Media, a case study that demonstrates how easy it is to change the impact of your Facebook page once you understand the basics of newsfeed optimization. The hard truth: Most Facebook pages reach less than 10% of their fans. Brandglue shares three ways to increase the number of fans who see your updates on a regular basis: 1. Multiple Choice Questions 2. Photo Captions 3. Fill-in-the-Blanks Each of these three tactics encourage interaction and allow you the opportunity to reveal the personality behind your organization. Sweepstakes can significantly increase the number of Facebook fans and reduce the cost of acquiring a fan. The average …

Moving From Transactions to Interactions in Your Non-Profit

Non-profits of the future will treat their donors and volunteers more like customers than vendors as they seek to accomplish their mission. Blackbaud’s Infographic on Online Influencers illustrates the Multichannel Consumer. They take it information from a variety of devices (phone, tablet, TV, laptop computer) and sources (Twitter, Facebook, LinkedIn, Blogs, YouTube, news websites, etc). Because they are regularly interacting in a variety of places, they expect you to be there as well. If you only send them information in one channel (often the channel you prefer, often direct mail or email), then chances are some volunteers and donors do not feel as connected to you as they would like. The tremendous shift that is taking place is described well in The Future of Relationship Fundraising: “In the 1980’s fundraisers sold to their donors. They marketed at them. I believe that approach is wrong. It is ultimately counterproductive. I believe that a sales approach is wrong because it is too adversarial and reduces fundraising to being just like any other kind of commercial transaction.”—The Future …