A huge challenge I observe in ministry is for leaders who grew up in the transaction era leading those who are ministering in the interaction era. Many ministry leaders consider themselves falsely ineffective because of the expectation to produce more transactions.
The previous generation almost exclusively measured transactions in ministry: donations, attendance, decisions for Christ, baptisms, etc.
The cultural changes around the world and the development of web technology have revealed the ability and need to measure interactions: clicks, likes, impressions, pageviews.
Some of these transactions have decreased exponentially (decisions for Christ and attendance certainly), shifting the paradigm for ministry effectiveness of those on the field. Yet again many of those who give to ministry projects come from and expect more transactions than are realistic given the current climate.
I also see a connection with the exponentially expanding social justice ministries–tents, bottles of water, shovels, etc can easily be quantified and fit into the transactional paradigm well. Many of these social justice ministries are both using social media well to generate interactions but also share transactions that are relevant and easily measurable.
What are you seeing as it relates to interactional and transactional ministry? Are you under pressure to produce transitions that rarely occur but are heavily valued within your organization? Are there some key interactions that you are measuring and working towards?
photo courtesy of zizzy