All posts filed under: Micro-Donations

Shifting Your Non-Profit to Prioritize Micro-Donations

The mechanisms for donating money are changing along with people’s preferences and opportunities. Macro-donations will always play a significant role in fundraising but micro-donations must be integrated rather than tacked-on to your non-profit’s strategy. The mechanisms for giving are growing at an exponential rate.  It’s no longer cash, check or charge. It’s now cash, check, charge, iTunes, PayPal, WePay, Givkwik, Square, Causevox, Kickstarter, etc. The graphic below features key statistics from Kickstarter: Notice the majority of people using the service are between the ages of 25-44. If your fundraising strategy does not consider how to activate those under 45 with a micro-donation strategy it might be missing out on a significant group of current and future donors. Many people donate money at a different time than when they pay their bills. This is significant. These new services make the experience of donating money feel less like a transaction and more like an interaction. Rather than feeling guilty about a need and giving money to fix a problem, many people feel joy as they invest in …