Shifting Your Non-Profit to Prioritize Micro-Donations
The mechanisms for donating money are changing along with people’s preferences and opportunities. Macro-donations will always play a significant role in fundraising but micro-donations must be integrated rather than tacked-on to your non-profit’s strategy. The mechanisms for giving are growing at an exponential rate. It’s no longer cash, check or charge. It’s now cash, check, …
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