“More than 58 percent of mobile internet users in the U.S. are getting content through their browser(s), compared to 42 percent via mobile apps.”—source
Yes it’s super cool to have your own iPhone or Android app but if you want your ministry content to be seen by the largest group of people on their mobile device it’s better to focus on a mobile-optimized web site.
There are a variety of ways to accomplish this–a plugin (assuming your are using WordPress) for your site, a separate mobile site (m.yourministry.com), or integrating responsive design into your existing website to make it “squish” onto a mobile platform.
If you would like to see an example of responsive design at work click here. (you will be taken to another site) When you head over to this site resize your browser by clicking and dragging from the lower right hand side. You will notice that the elements of the web page change to match the size of the screen.
Don’t let your church or ministry build an iPhone app until they have optimized their current website for mobile!