1. jared says

    This is an eye opening study to be sure. But does it follow that one must text more to be contextual and therefore (I’m guessing the implicaiton) more effectual? I don’t know that because texting is more prominent that it’s the better form of communication….

    • that’s a good point jared. thanks for weighing in!

      i’ve had multiple ministry leaders (over 40) wonder why people aren’t coming to their events yet are using phone, email, or evite (which uses email) as a primary means of communication. these are the people that could benefit from texting.

      also think the law of diminishing returns applies here–at some point just texting more will NOT make you more effective. but if you have NEVER texted someone and you do, you will probably see a huge return on that text.

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