All posts filed under: newnew

Passion is Central to The Future of Work

I discovered Somewhere yesterday, a new platform (only requesting invitations at this stage) that aims to help people “show the world what they do and how they work.” “In the new way of working, work isn’t a place you go, it’s a thing you do. It is you. We are — to a great extent — shaped and defined by how we choose to spend our time, the work we take on because we are called to it.” – Gigaom   New platforms are required to communicate ‘what we do’ to prospective employers – with more and more people taking on passion projects and collaborating with people outside of their company’s walls, the standard resume format we have been accustomed to manicuring no longer captures the scope of our work. @somewhere It’s difficult to ‘show’ your passion on LinkedIn – & passion is central to #futureofwork @marketingveep @AmyL_Bishop @stoweboyd — Brian Barela (@brianbarela) January 30, 2014 #newnew work is defined by passion, interests, and people more than roles and company affiliation.  

Who Designs Your Customer Experience Model?

If customers and constituents primarily connect with your brand through owned and non-owned digital channels, and create content that influences the purchasing behavior of their friends, then how can your organization still drive the experience those people have with your brand? #newnew organizations create a new model that impacts the customer with the right type of media, messaging, imagery, and call to action across all channels. They also have a deep understanding of where their target customers spend the most time, and have prioritized their campaigns, resources, and advertising budgets accordingly. Data is captured and leveraged to drive both strategy and refine marketing tactics. “The requirements for CMOs have been shifting from “chief creative megaphone holder” to customer experience champion, building meaningful engagement, and driving increased loyalty and advocacy. These new priorities require intimate understanding of the customer, and the operational excellence to respond with relevant communications, content, and co-created products and services.” – How the Digitization of Everything is forcing CMOs and CIOs to evolve  #newnew is not about being omnipresent on digital – it’s about …

Good Flows Between The Public and Private #newnew

“In our collaborative society, private donors will give money to local parks, state schools and even our highway system if that’s what it takes.” – What Will Branding Look Like in 2014? Forbes Good is no longer confined to a system, organization, process, or methodology. #newnew organizations such as TOMS Shoes and Warby Parker are changing the way people give back and think about charitable donations. It’s about investing in good much more than giving to charity. Mark Zuckerberg’s gift of 18 million Facebook speaks to the infusion of generosity happening in individuals and organizations: The Silicon Valley Community Foundation serves as a gatekeeper to a number of different charitable causes. Donors provide the financial capital, and the foundation assists them in making sure their gift is presented to the appropriate charities. In 2013, the Silicon Valley Community Foundation awarded more than 10,000 grants to over 29 different countries, according to its website. — Mashable Nonprofits that align their brand experience across channels, product and resource lines will rocket ahead of those that rest on past …

Zappos moves to a porous, collaborative org structure

Zappos, which already has many elements of a #newnew organization, added another one – a Holacracy. “The company will be made up of different circles—there will be around 400 circles at Zappos once the rollout is complete in December 2014—and employees can have any number of roles within those circles. This way, there’s no hiding under titles; radical transparency is the goal.” – Quartz The holacracy positions Zappos to be nimble and adaptive throughout the organization — especially as customer demand continues to move toward personalized and high touch service experiences. Dave Gray remarks on this challenge in Podular: How do you build a company that can identify and capitalize on opportunities, navigate around risks and other challenges, and respond quickly to changes in the environment? How do you embed that kind of agility into the DNA of your company? The answer is to distribute control in such a way that decisions can be made as quickly and as close to customers as possible. There is no way for people to respond and adapt quickly if they have …

ETSY’s Chad Dickerson on People Powered Commerce

“The person-to-person interaction at the core of Etsy goes beyond a simple transaction. It is a meaningful experience that you rarely find elsewhere, and that matters more than ever today.” – Chad Dickerson, ETSY CEO #newnew organizations understand that commerce is about interactions between people; the back end technology and front end interface enhances these interactions. #newnew organizations understand that commerce is about interactions between people | Etsy's people powered commerce http://t.co/eOCUtOY3wk — Brian Barela (@brianbarela) December 30, 2013

A #newnew approach to work

Digital and social media have impacted how organizations function, create meaning for their employees, and deliver value to their customers. These impacts are not limited to commercial entities – nonprofits, associations, foundations, even religious institutions are having to respond to changes that are happening faster than their current strategies, business processes, and resources can handle. With the guidance and insights from a variety of colleagues, mentors, and industry leaders, I have endeavored to develop a framework for executives to identify revenue growth opportunities that involve multiple departments, competing management philosophies, diverse stakeholders, and enterprise technology. Noticing that business is becoming relentlessly more cross-disciplinary these days. Siloed functions often don’t make sense now. #entnext — Dion Hinchcliffe (@dhinchcliffe) April 23, 2013   I conceived this framework by researching the key trends in enterprise technology, and mapping their impact to these organizational elements: Organizational Structure Revenue Drivers Brand Philosophy Brand Building C-Suite Functions Enterprise Technology Approach & Systems Products and Pricing Models Customer Segments Organizations that have adopted a social or open mindset and are utilizing technology to …