Campus Crusade announced that it has changed it’s name to Cru Global at our U.S Staff Conference this week. One of my roles has been to monitor and influence the discussion through social media.
Yesterday I read through 1600 comments on our discussion page and along with two other staff deleted over 900. I then began to respond to many of the remaining comments that either disagreed, wanted more explanation, or affirmed the decision to change the name.
Within a few minutes of responding to these comments I noticed a theme:
Nearly everyone who disagreed with the name change believed we were compromising the Gospel message, watering it down, or heading down a “slippery slope” that would lead to our ministry’s ruin.
My response was simple:
“Jesus Christ is God’s ONLY provision for man’s sin. Through him we can know and experience God’s love and plan for our life.”
For those outside of Cru this is part of Law 3 of the 4 Spiritual Laws that our founder Dr. Bill Bright developed over 5o years ago. Cru often receives criticism for being “old.” This was a time where I proudly shared the Gospel message we communicate has not changed in over 5o years.
One example for the discussion page:
“You removed the name of Christ because you wanted to make it sound less Christian. You’re trying to deceive people with your name, now here you are outright making false statements to justify it. You know, perhaps you are better off not using Christ’s name after all…”
Rather than argue about the name change process, the consulting group that listened intently to our needs and worked closely with our executives, I copied and pasted Law 3.
“My Lord, when did the name of Crhist become a stumbling block? A hindrance. If we come by any other name we are not of Christ. Christ said those who leave were never of them. Isn’t this all about Christ.”
No need to respond with smart and insightful words about the process. Copy and paste the Gospel message.
Whenever I share the Gospel as a staff member with Cru, I long to be able to get to a point in the conversation where I can share Law 3. When we train staff, students, and volunteer how to share their faith the number one goal is to keep the conversation focused on Jesus and to share the Gospel clearly and boldly. Our staff are most frustrated when someone or something distracts a person from hearing and/or having an opportunity to respond to the Gospel.
The name of our ministry has never been central to our success. I hope it stays that way.