I recently presented a two hour seminar to Campus Crusade’s fundraising coaches on how to integrate social media into ministry partner communications.

Here’s the slides from that time:

A few highlights:

• Email should not supplant a direct mail communication, but complement it. Rather than attaching a direct mail communication in an email as a PDF consider how to vary the content in each communication so that they work together.
• Facebook communications should originate from a profile rather than a group or a page for maximum engagement.
• Many potential financial supporters will check your ministry website before making their first donation. Is your website updated with current pictures and information?

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