The emotional impact on your customers will be in direct proportion to the social impact of your purpose.”–Simon Mainwaring
Social media that communicates the impact of the organization, generates interactions from customers, and allows customers to co-create products or services effectively utilizes the channels, applications, and platforms that have proliferated in recent years.
The entire slide deck from Simon Mainwaring on How To Use Social Technology to Powerfully Grow Your Reputation, Customer Community, and Profits is worth checking out too.