From Katya’s Non-Profit Marketing Blog: Crowdsourced Philanthropy: Check out Givkwik to see an emerging version of this at work. Digital Action Campaigns: By “liking” an organization on Facebook you unlock a donation. See John Haydon’s post on 4 Types of Cause Marketing. Issue Awareness Campaigns: UNICEF recently ran a campaign on their Facebook page to raise …
Trends for Non-Profit Leaders to Consider When Leading Change Read More »
Decision makers use it to change the current distribution of the resources on hand. Yahoo’s new CEO Marissa Mayer wrote 9 Principles of Innovation, naming ‘Data Is Apolitical’ as one of them. “Some companies think of design as an art. We think of design as a science. It doesn’t matter who is the favorite or …
Data Only Becomes Powerful in Decision Making When… Read More »
“Good design is invisible. Minimum input, maximum output, with minimal conscious thought is what screen designers focus on. We do not try to find the perfect solution but the best compromise.”–Yves Behar Tweet
Social media continues to get noisier, but within that noise are individual voices and collective passions that your organization can listen to and optimize around in order to maximize effectiveness. Leading change today does not start with shouting loudly. When the voices and audiences were few, shouting worked. Now that the voices are many and …
The people you want to reach do not want to work hard to find you. Generation C assumes that if you do not show up you must not be important to them. The easiest way to organize your digital communications is by what makes most sense to you–this is often why some organizations have five …
The assumptions with organizations is that they are created to last forever. The reality is that most for and non-profits last less than forever, and often not long at all. Digital/social media accelerates growth (Instagram sold for $1 Billion after less than 2 years of existence) as well as decline (Borders Book Stores). Value and …
Generation C will move from investing primarily in institutional education towards scalable experiences as a path to the career of their dreams. I recently participated in my first hackathon focused on re-inventing business. It was a blast. It provided an amazing scalable experience–what I learned and who I met transcended my current role, amplified my …
From Institutional Education to Scalable Experiences Read More »
The mission of your organization cannot be realized without an infrastructure to support and nourish the resources at hand. It’s easy to see social media as a marketing component (which it is), but hard to see it as as vital as electricity to operating efficiently. Because many non-profits confuse scarce resources with a scarcity mindset, …
“How much a company spends on innovation doesn’t matter, because what’s important is what the company spends on real breakthroughs rather than sustaining ideas.”–Better, Faster, Cheaper is Not Innovation This quote referenced Kodak’s (and many other companies) investment in R&D that improves existing technology, rather than disruptive technology. It also applies to why many efforts …
“Make them love the kingdom, not the king. The best $$ I ever made was when other people thought it was their idea.” @chrisbrogan #MRUshift — Alexandra Rutley (@AlexandraRutley) May 10, 2012 I discovered this tweet yesterday and it resonated with a key shift that many ministries need to make. Many ministries have a …
The Value of Moving Away from the Top Down Mindset Read More »
