Many non-profits invest more time cultivating conversation than mobilizing action on their facebook pages. I recently ran an analytics report on one of my ministry’s larger Facebook pages. In spite of having a facebook page for over three years, the … Continue reading
“Rather than pin products that Kate Spade sells, the brand’s marketing department has been trying to operate the same way other Pinterest users do — by pinning inspiring or pretty pictures that happen to fit well with the brand.”–How Kate Spade Uses Pinterest
“Pinterest, through their heavily visual interface, is a great way to show your audience who you are, but that doesn’t necessarily mean it’s all about showing what your cause is.”–Can Non-Profits Use Pinterest to Change the World?
Tweets that are informative or funny — or, ideally, informative and funny — evoke the best responses. And tweets that contain old information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don’t, ultimately, do much to justify themselves.
So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring. –via Be Better at Twitter
Brian Reich, author of one of my new favorite books, Shift and Reset, shared a NY Times article on the renovation of the Washington Post to adapt to the digital media ecosystem. “He (Marcus Brauchli, The Washington Post’s executive editor) … Continue reading
“Solve the parts not the problem. Roll up your sleeves and start breaking things down into more accessible, smaller elements.”–Ethan Marcotte Old Media resources used long paragraphs, small images (if at all), and required a reader’s full attention. The variety … Continue reading
“When I have time to waste with my phone, my first choices are always Twitter, Instagram, Foursquare, and the App Store — Facebook is always an afterthought”–Dan Frommer
How do you prioritize the time you spend on social apps on your phone?
The single biggest hole that exists not just in Twitter but Facebook and other services as well: the need to give users more ways of filtering the massive amounts of information that keep flooding their activity streams and other social media in-boxes. There are so many ways of producing and sharing content but so few good ways of filtering.–Businessweek
Curating online content becomes a necessity with a variety of dominant macro-social networks (Facebook, Twitter, and Pinterest) and micro-networks (Path, Instagram).
Twitter recently purchased Summify, a web application that curates the most important content for it’s users. At least in my own circles of friends the media we share with one another continues to fragment, it’s an increasing burden to manage and stay connected in all these places.
Yesterday I realized that I had not checked the timeline of Twitter in over a month–I have only used lists to stay engaged with a select amount of people.
I’m curious to see how these social networks will innovate to filter information. For now, it’s worth watching this video from Summify to see how they have attempted to solve the problem.
At the Social Media for Nonprofits conference I heard an insightful presentation on how to be proactive from Cheryl Black, a Social Media Marketing Specialist for Convio. Proactivity on social media often consists of scheduling content to be delivered at … Continue reading
Simple, heartfelt, personal, full of gratitude. We can all do more of this.
