“Overwhelmed…” …is the word I hear most when talking to ministry leaders about social media. Many ministries and non-profits have less than one full-time person assigned to leading their social media efforts (by that I mean most do something else besides social media). Or if there is a full-time position, that person often reports to …
“Successful social business leaders recognize that engagement at scale is only realized when the company is able to move beyond mere fan acquisition tactics and actually cultivate a core community of advocates.”–Advocacy, Dachis Group A social media specialist or community manager are critical to a ministry’s social media strategy, but unleashing staff and volunteers to …
Do Your Volunteers and Staff Have Permission to Engage? Read More »
You want 5 quick things to make your blogging better? Brevity. Cut posts to sub-500 words. Structure. Write something others can USE. Simplicity. Big words are pretty. Help people understand the point, instead. Positivity. Writing angrily only works if you want to attract angry people. Outward-facing. Write more about others than you ever do about …
Create unique and meaningful (to your audience) content. Every day it becomes easier to design an online strategy. Chris Brogan’s homebase/outpost/passport framework works well for for an organization of any size. Social Business By Design provides an advanced and clear framework for medium to large organizations. Yet every day the amount of unique, meaningful, and …
The Number 1 Goal for Your Ministry’s Online Strategy Read More »
Cognitive Flexibility Theory is about preparing people to select, adapt, and combine knowledge and experience in new ways to deal with situations that are different than the ones they have encountered before,” says Rand Spiro of Michigan State University. The non-profit landscape changed significantly in the last ten years. Digital and social media provides new …
Your Non-Profit’s Brain Needs to Think Creatively Read More »
People like Facebook. People use Facebook. People love Instagram. It is my single most-used app. I spend an hour a day on Instagram. I have made friends based on photos they share. I know how they feel, and how they see the world. Facebook lacks soul. Instagram is all soul and emotion.–Why Facebook Bought Instagram …
Favorite Quote on Why Instagram is a Threat to Facebook Read More »
“In the age of social networking, relevant engagement counts for everything.”-Brian Solis Most ministries have an online presence, and are spending time each week maintaining it. Recent conversations with ministry leaders from around the US revealed that many are creating blogs and Twitter accounts to catch up or resuscitate an old website. The missing piece …
“There is no future in any business model that is cemented in reactive engagement.”–Brian Solis Transitioning from an organization that shouts to one that listens and interacts takes leadership, vision, and patience. It’s difficult to help an organization understand that those outside of it’s walls expect a relationship, not just transactional interactions (giving and volunteering …
Edelman Digital released a complete checklist for optimizing your Facebook Page for Timeline’s new features. Here are the highlights: How do I measure success (number of fans, user engagement, increase in sales, and so on)? What do I want to achieve? Which metrics should I use? The new cover photo ideally measures 851 pixels by 315 …
“Today, for the first time in history, we can accurately map and measure person-to-person interaction. Our online social networks connect millions of people and support communication between these people. We can measure who is connected to whom, who talks to whom and who share ideas with whom.”–Jeff Hurt Traditional outreaches involve lots of front-end promotion, …
Why Traditional Ministry Outreaches Have Lost Value with Young Leaders Read More »
