Edelman Digital released a complete checklist for optimizing your Facebook Page for Timeline’s new features. Here are the highlights: How do I measure success (number of fans, user engagement, increase in sales, and so on)? What do I want to achieve? … Continue reading
“Today, for the first time in history, we can accurately map and measure person-to-person interaction. Our online social networks connect millions of people and support communication between these people. We can measure who is connected to whom, who talks to … Continue reading
“The answers lie in intelligence and empathy. Leadership unfolds in how you translate what you learn and feel into appreciation and understanding of the state of customer sentiment and how that correlates to the state of customer relationships.”–Brian Solis It’s … Continue reading
100 Cars to 100 Non-Profits in 100 days.
I wonder what it would look like for a company as large as Toyota to do something good every day of the year. Any ideas?
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The type of content that causes engagement on social media has unique attributes that often become criticized and misunderstood by many, including the media. The KONY 2012 video produced by Invisible Children and Why I Hate Religion but Love Jesus … Continue reading
Fluid: “Able to flow easily.” Sticky: “Glutinous; viscous.” Would you say your church, ministry, or favorite non-profit flows easily from one change to the next? Or do decisions and needed actions become glutinous and viscous as the move from idea … Continue reading
“If you don’t have to begin anew each time, you can cut the effort and spending you’re putting into reaching strangers. And if the consumer can trust that you won’t waste her time, she can spend more time on productive … Continue reading
“Companies emerging as successful are often those that are the most human.”–Peter Merholz Most organizations have realized the power of social media at an intellectual level but few have applied these tools in ways that accelerate the humanization of their … Continue reading
“I @ replied to Justin Bieber 100 times today.” –a Justin Bieber Fan, from Never Say Never Access: ‘the state of being approachable.’ Social media allows the “feeling” of access in an unprecedented manner; this girl did not receive a … Continue reading
“Man, as a toolmaker, has the ability to make a tool to amplify an inherent ability he has.”
“The Industrial revolution amplified sweat.”
“We attract people on the basis of an opportunity to work your butt off and get something done right, see it get out the door without getting all screwed up.”
–Steve Jobs
via @andrewchen
