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So from Facebook, where to next?
talked to a college student on a recent plane flight–she mentioned Twitter as growing, but still Facebook to see “what everyone is doing.”
seems like a continued pattern of fragmentation–Instagram, Pinterest, and Twitter are all growing in various circles of US staff and students.
Our blog exists to update ministry partners on what God is doing through their faithful giving. What actions can we expect from them? 🙂
They need the updates, giving them opportunities to pray about the issues that you are dealing with. The part that concerns me about American Christians in general is that we are so rich, that we call financial support involvement and we call receiving ministry updates accountability. Where exactly is the relationship development through the cerebral transfer of money and information?
the reality is that as fundraisers we have to communicate and even receive donations according to the preferences of our donors.
most prefer regular, but short communications on at least two channels. and most prefer to give either monthly or annually, with little interaction in between.
relationship development is the hardest aspect for most fundraisers, since they have a large number of donors, but often do not invest the time to sustain the relationships.
one key action is to help them get in the habit of checking your website regularly. sending a letter once a month is great, but a website allows you to communicate with your ministry partners regularly w close to real time information.
that’s why i’m such an advocate for not having a facebook page, since it often detracts staff from focusing on driving action and interaction on their website.