“If you (CEO’s) are not on Twitter then you are crazy”–Dana White
Techcrunch recently interviewed Dana White, President of UFC. The entire video is worth watching, especially if you are a leader of a distributed team or seek to reach a geographically distributed audience.
“There’s a laundry list of problems that I fix immediately (from Twitter)”–White
Dana aggressively checks Twitter in the hours leading up to a big fight to discover any problems UFC fans may be having watching the fight (someone’s cable goes out, or a ticket shortage at the event). It allows him direct access to his audience and the ability to serve his customers real-time. He mentioned how often he would not hear about some of these issues until days after a fight.
“People opt-in to follow you on Twitter”–White
I enjoyed his focus on true engagement from his audience, not gimmicky advertising to get people to click on something of no interest to them. For a corporate leader to know confidently that those people who follow him are truly interested rather than a generic email list of anonymous names has to be empowering. It seems like it gives him confidence to engage knowing that the right people are listening.
I benefitted from Twitter recently in the manner that White describes. While at a meeting about integrating Campus Crusade’s online donation system with social media I received a few tweets about the power of using SMS and Square to process donations.
@brianbarela at our Fellowship Dinner, more people are doing CC. We need more places for donors to join us with CC not just give.ccci.org
— Shawn Faulkner (@ShawnFaulkner) December7, 2011
Without Twitter Shawn would not have known about this meeting for months since he lives in San Diego and I live in Indiana. By receiving his tweet at the meeting I can pass that information on directly to key decision makers and show the demand for a service such as this. Increasing information sharing across geographical lines is one of our organization’s biggest internal challenges: Twitter used strategically can reduce some of this friction.
Let me know what you think of the video!