Short, image-driven posts with clear calls to action perform extremely well on Facebook.
I uploaded this Facebook update to Campus Crusade’s fan page and within 10 minutes received 300 likes. Even though the page has over 60,000 fans garnering that many likes in such a short amount of time is rare.
A few other factors contributed to the high engagement:
- A high resolution: if photo has a low resolution than it will be harder to see in their newsfeed.
- CLOSE up: many photos shared on Facebook are taken from a distance, and when the update shows up on people’s newsfeed it limits the ease of quickly understanding what they picture is about.
- Bright, well-lit background: self-explanatory, but often overlooked.
3 Key Statistics of this Post Compared to Others on the Page:
- Reached 10,264 people according to Facebook Insights. The previous 5 posts reached 6,300, 6,300, 7,400, 8,013, and 6,900.
- Had 853 people “Talking about this:” The previous 5 posts had 46, 39, 73, 140, 52. Facebook describes what this statistic means: “The number of unique people who have created a story about your Page from [one week]. These stories include liking your Page, posting to your Page’s wall, liking, commenting on or sharing one of your Page’s Posts, answering a Question you posted, RVSPing to on of your events, mentioning your Page, phototagging your Page, checking in at your Place or recommending your Place.”
- The update finished with 844 likes, 11 comments, and 12 shares.
Hope this encourages and guides you to more engaging updates!