Digital media, mobile devices and cloud technology are tools that completely change an existing systems function. Adding any of these onto an existing strategy without considering the fundamental changes they bring may bring little to no improvement.
Cloud technology moves the power of information from the organization to the employee and customer. Information can now be accessed from a variety of places (smartphone, tablet, laptop) at any time.
Moving information to the cloud without improving access to end-users and customers will save money, but not improve the customer experience or information sharing among employees.
When deploying digital solutions it’s imperative for all decision makers to understand what systems level changes they cause as well as what cultural changes must occur for the benefits to be realized.