Online ministry communications excel when the content matches the audience’s demographics.
This is the demographic breakdown of a church that I help with their online communications. Two significant data points:
- 65% female
- 39% of the total fans are females between the age 25-44.
If this page is to grow organically through likes and comments from existing fans then the posts we share MUST target females between the ages of 25-44. Often times ministries post content often on Facebook but the page still stagnates and the engagement is low to non-existent. A quick look into Facebook Insights, in the demographics section will not only help focus your content but will result in more engagement.
Have you looked at your demographics on your Facebook page? What are some things you are doing to grow the engagement and focus the content?