All posts filed under: Social CRM

Customizing Your Connections with Donors and Volunteers

The most difficult action to get donors and volunteers to take is the first one. Once someone makes a donation or volunteers one time, the chances they will give or volunteer again increase dramatically. Asking everyone in the same way at the same time significantly reduces your chances of gaining a volunteer or a donor. Non-profits will use a Social CRM strategy to change their communications from anonymous and impersonal to individualized and personal. Batchbook is a Social CRM that facilitates much more personal communications. Contact information is more than name, address, phone, and email. It’s also what they are talking about on Facebook or Twitter, their LinkedIn profile, or how they first heard about your organization. A Social CRM makes contact information personal. Salesforce’s CRM provides a mobile app to monitor conversations anywhere. These tools allow non-profit leaders to keep up and interact with their volunteers and donors in real-time. Over time a non-profit that uses a Social CRM will communicate at times when their donors and volunteers are most interested, and offer opportunities …