If your ministry or non-profit is more than 10 years old chances are it’s not adequately prepared for Generation-C, the connected customer. Transactional focused fundraising, outdated websites, impersonal and anonymous messaging, or an unwillingness to adopt new methods are all bridges that must be crossed to have an impact and live out your organization’s mission …
…Authenticity ‘The world demands excellence and has the ability to exile the average with a one-star review.’–Jason Calacins When you build an iPhone app for your non-profit it’s being compared by your audience to apps they USE, not apps that are similar. That means Facebook, Twitter, and Instagram to name a few. When you post …
“Therefore real success comes less from controlling people that report to you, and more from the ability to align stakeholders who surround you.”–Your Career Needs to Be Horizontal Social media multiplies effort beyond a local team and provides access to anyone in the organization with an online profile. The urgent or reactive response is to …
“A network map shows the nodes and links in the network. Nodes can be people, groups or organizations. Links can show relationships, flows, or transactions. A link can be directional.” The network map above reveals how physicians seek each other out to discuss new medical treatments. Physician names have been replaced by numbers to protect …
What Would Your Non-Profit Look Like as a Network Map? Read More »
Cognitive Flexibility Theory is about preparing people to select, adapt, and combine knowledge and experience in new ways to deal with situations that are different than the ones they have encountered before,” says Rand Spiro of Michigan State University. The non-profit landscape changed significantly in the last ten years. Digital and social media provides new …
Your Non-Profit’s Brain Needs to Think Creatively Read More »
“A comparatively safe and prosperous career with some automatic baseline prestige is dangerously tempting to someone young, who hasn’t thought much about what they really like.”–Paul Graham Tweet
“There is no future in any business model that is cemented in reactive engagement.”–Brian Solis Transitioning from an organization that shouts to one that listens and interacts takes leadership, vision, and patience. It’s difficult to help an organization understand that those outside of it’s walls expect a relationship, not just transactional interactions (giving and volunteering …
“Regardless, the train has left the station and there appears to be no turning back. Old approaches are stalled and multi-stakeholder networks are emerging as a powerful force to fix a broken world.”–Don Tapscott Tweet
“Today, for the first time in history, we can accurately map and measure person-to-person interaction. Our online social networks connect millions of people and support communication between these people. We can measure who is connected to whom, who talks to whom and who share ideas with whom.”–Jeff Hurt Traditional outreaches involve lots of front-end promotion, …
Why Traditional Ministry Outreaches Have Lost Value with Young Leaders Read More »
“The answers lie in intelligence and empathy. Leadership unfolds in how you translate what you learn and feel into appreciation and understanding of the state of customer sentiment and how that correlates to the state of customer relationships.”–Brian Solis It’s easy for ministries to assume they know more about the people they are seeking to …
