The people you want to reach do not want to work hard to find you. Generation C assumes that if you do not show up you must not be important to them. The easiest way to organize your digital communications is by what makes most sense to you–this is often why some organizations have five …
The assumptions with organizations is that they are created to last forever. The reality is that most for and non-profits last less than forever, and often not long at all. Digital/social media accelerates growth (Instagram sold for $1 Billion after less than 2 years of existence) as well as decline (Borders Book Stores). Value and …
Change opportunities can be seen as a virus or a vaccination. As a Virus–head over to Mucinex’s website to see this in action. Resources are applied to neutralize and destroy the change. “Mucinex In, Mucous Out.” The change itself takes the person or organization by surprise, eliciting fear. “Fight congestion, tame your cough” The response …
Virus or Vaccination? A Critical Diagnosis for Leading Change Read More »
Generation C will move from investing primarily in institutional education towards scalable experiences as a path to the career of their dreams. I recently participated in my first hackathon focused on re-inventing business. It was a blast. It provided an amazing scalable experience–what I learned and who I met transcended my current role, amplified my …
From Institutional Education to Scalable Experiences Read More »
The mission of your organization cannot be realized without an infrastructure to support and nourish the resources at hand. It’s easy to see social media as a marketing component (which it is), but hard to see it as as vital as electricity to operating efficiently. Because many non-profits confuse scarce resources with a scarcity mindset, …
“Companies that recognize the opportunity and reorganize for this new market are creating competitive advantage. Companies that don’t risk being left behind and losing relationships to their competitors.”–Peter Kim The opportunity to reach millions of unknown people on social media often clouds one of the most powerful opportunities–to build and maintain strong connections with the …
Reorganize Your Online Presence to Build Relationships Read More »
“How much a company spends on innovation doesn’t matter, because what’s important is what the company spends on real breakthroughs rather than sustaining ideas.”–Better, Faster, Cheaper is Not Innovation This quote referenced Kodak’s (and many other companies) investment in R&D that improves existing technology, rather than disruptive technology. It also applies to why many efforts …
“Make them love the kingdom, not the king. The best $$ I ever made was when other people thought it was their idea.” @chrisbrogan #MRUshift — Alexandra Rutley (@AlexandraRutley) May 10, 2012 I discovered this tweet yesterday and it resonated with a key shift that many ministries need to make. Many ministries have a …
The Value of Moving Away from the Top Down Mindset Read More »
“Successful social business leaders recognize that engagement at scale is only realized when the company is able to move beyond mere fan acquisition tactics and actually cultivate a core community of advocates.”–Advocacy, Dachis Group A social media specialist or community manager are critical to a ministry’s social media strategy, but unleashing staff and volunteers to …
Do Your Volunteers and Staff Have Permission to Engage? Read More »
GIVING GETS US HIGH. REALLY. OUR BRAIN KICKS OUT CHEMICALS THAT MAKE US FEEL GOOD WHEN WE GIVE.” Mike Zserdin, The Generosity Manifesto I have to acknowledge as someone who has raised funds for 10 years that much of my focus was on transactions, and automated, impersonal communications. These actions came more from an industrial mindset, …
