Tim O’Reilly, Lessons from the Industrial Internet Digital media, mobile devices and cloud technology are tools that completely change an existing systems function. Adding any of these onto an existing strategy without considering the fundamental changes they bring may bring little to no improvement. Cloud technology moves the power of information from the organization to …
Think about your day. You’re in meetings for the better part of each day. You probably spend evenings and weekends catching up on email and actually doing the work you couldn’t get to during the day. And, your co-workers and executives are doing the same thing. So if you try to slow down, you find …
“It’s not an upgrade to your phone, it’s an upgrade to yourself.” Verizon’s recent Droid DNA commercial features their device as a life-enhancement tool. Digital tools have moved from an optional accessory to an implanted device.
People and things are becoming smarter every day as they integrate digital into their core. This Cisco video illustrates “the internet of things” and what happens when everything starts talking to everything else. An organization must consider how to participate, learn, share, and build on top of this growing digital infrastructure. Participating and building the …
Smart People Plus Smart Things Equals Unparalleled Opportunities Read More »
Instead of asking ‘What do we need to say?’ consider asking ‘How can we amplify what they are saying?’ “Converse opened a state-of-the-art recording studio in an old dry cleaning facility. Branded Rubber Tracks, the “community-based” recording studio is a place where emerging bands can record their songs at no cost. And there’s no catch.”–source …
The Power of Helping Others Create and Share Digital Content Read More »
An interesting question to ask these days about your organization is “What’s the hashtag you are sharing with your customers?” Comodo, a restaurant in NYC, now makes it easy for their customers to see their menu on Instagram: “By introducing the hashtag “#ComodoMenu”, customers can upload pictures of their dishes. Others can access the menu by …
From Handles to Hashtags–Creating and Connecting With Customers Read More »
“User experience (UX) is the way a person feels about using a product, system or service.”–Wikipedia Many people contributed to the experience the college coach had with the high-school football player is significant. Few had anything to do professionally with college recruiting. If everyone that talks about your company or organization online helps define the …
Social until now has been focused on listening, responding quickly, engaging and promoting brand building activities. I see Social switching from “defense” to “offense”; Business need to include their customer’s social activity as part of that holistic view of the relationship, the systems that support them need to take advantage of this information and account …
Using a Facebook Page to achieve your organization’s goals can prove extremely difficult. Deciding what to post on your page, understanding who is interacting with your updates, and choosing whether or not to spend money on advertising are common challenges. I believe Jeff Widman and his team at BrandGlue are experts at helping organizations optimize …
How to Engage Your Facebook Fans: A Case Study Presented by BrandGlue Read More »
