With donation opportunities multiplying and many volunteers seeking to invest their expertise as much as if not more than their dollars, non-profits must innovate to adapt and survie. I am attending the Business Innovation Factory Summit to explore how non-profits and for-profits can align their goals to value that extends beyond donations and profit. Volunteering …
The most difficult action to get donors and volunteers to take is the first one. Once someone makes a donation or volunteers one time, the chances they will give or volunteer again increase dramatically. Asking everyone in the same way at the same time significantly reduces your chances of gaining a volunteer or a donor. …
Customizing Your Connections with Donors and Volunteers Read More »
Non-profits of the future will treat their donors and volunteers more like customers than vendors as they seek to accomplish their mission. Blackbaud’s Infographic on Online Influencers illustrates the Multichannel Consumer. They take it information from a variety of devices (phone, tablet, TV, laptop computer) and sources (Twitter, Facebook, LinkedIn, Blogs, YouTube, news websites, etc). …
Moving From Transactions to Interactions in Your Non-Profit Read More »
The mechanisms for donating money are changing along with people’s preferences and opportunities. Macro-donations will always play a significant role in fundraising but micro-donations must be integrated rather than tacked-on to your non-profit’s strategy. The mechanisms for giving are growing at an exponential rate. It’s no longer cash, check or charge. It’s now cash, check, …
Shifting Your Non-Profit to Prioritize Micro-Donations Read More »
“A very different kind of “CEO as hero” is now emerging, one who sees the opportunity to amplify the impact of everyone by shaping and influencing rather than directing. That’s a long way from the mindset of the leaderless organization. What we’re looking at is the opportunity to make organizations “leaderful.” In the meantime, if …
From Katya’s Non-Profit Marketing Blog: Crowdsourced Philanthropy: Check out Givkwik to see an emerging version of this at work. Digital Action Campaigns: By “liking” an organization on Facebook you unlock a donation. See John Haydon’s post on 4 Types of Cause Marketing. Issue Awareness Campaigns: UNICEF recently ran a campaign on their Facebook page to raise …
Trends for Non-Profit Leaders to Consider When Leading Change Read More »
Decision makers use it to change the current distribution of the resources on hand. Yahoo’s new CEO Marissa Mayer wrote 9 Principles of Innovation, naming ‘Data Is Apolitical’ as one of them. “Some companies think of design as an art. We think of design as a science. It doesn’t matter who is the favorite or …
Data Only Becomes Powerful in Decision Making When… Read More »
“Good design is invisible. Minimum input, maximum output, with minimal conscious thought is what screen designers focus on. We do not try to find the perfect solution but the best compromise.”–Yves Behar Tweet
Social media continues to get noisier, but within that noise are individual voices and collective passions that your organization can listen to and optimize around in order to maximize effectiveness. Leading change today does not start with shouting loudly. When the voices and audiences were few, shouting worked. Now that the voices are many and …
The people you want to reach do not want to work hard to find you. Generation C assumes that if you do not show up you must not be important to them. The easiest way to organize your digital communications is by what makes most sense to you–this is often why some organizations have five …
